Case study
From frankensite to best ever sales
Jelly Armchair — Ecommerce Website Design
The client
Jelly Armchair is an independent greetings card and illustration publishing company with nearly nine years of trading behind them. All illustration is created by one of their directors — giving them a rich, unique body of work and a brand with genuine personality. Having started out wholesale into major UK retailers, they’ve evolved into a direct-to-consumer ecommerce business alongside their wholesale operation, with their website at the heart of everything.
The challenge
When Jelly Armchair came to Happy by Design, their website had become what they called a “frankensite” — patched together by multiple agencies over the years, built around problems rather than solving them, and ultimately unreliable as a shop front for a growing business. Plugin updates broke things without warning. Simple changes were either impossible or expensive. They’d been left feeling locked out of their own site, with no trust in the platform and high bills for fixes they hadn’t caused. They needed a clean start — a site they could rely on, understand, and grow with.
What we built
Find out about all the good work of Jelly Armchair at jellyarmchair.com
The result
The new site gave Jelly Armchair something they hadn’t had before — a platform they could actually rely on. For the first time, they were able to run online advertising campaigns, unlocking a route to growth that simply hadn’t been possible before. The result was their best ever sales, with the business now focused on building consistent, sustained performance. The relationship continues today, with Happy by Design supporting ongoing improvements as Jelly Armchair scales.
“I honestly don’t know if we’d still be here had we not found HBD. Knowing that they’re on our side against it all has been an incredible help.”
– Jelly Armchair