Conversion Rate Optimisation That Turns Traffic Into Enquiries

Is your website actually converting?

Getting traffic to your site is one thing. Getting that traffic to actually DO SOMETHING – call you, fill in a form, make a purchase – is another challenge entirely.

That’s what we do. Happy By Design is a conversion rate optimisation agency in the UK, and we work as your conversion rate optimisation consultant: we look at how visitors actually behave on your site, find what’s getting in the way, and fix it based on real data, not guesswork. No opinions dressed up as insight, no redesign for the sake of it.

Conversion Clarity

One-time CRO review and action plan

£595

We start with the right questions about your business and goals, spend a month reviewing your analytics and visitor behaviour, then walk through findings and recommendations in a focused meeting. You get clear, actionable insight into what’s working, what isn’t, and what to focus on first.

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Clarity Partner

Ongoing CRO reviews, strategy & implementation

£795/quarter

An ongoing strategic CRO relationship for businesses that want to keep improving over time. Four reviews per year, building a cumulative picture of your website’s performance and iterating on recommendations as data develops. Each quarter includes three hours of implementation support, so priority fixes actually get made — not just recommended. Six-month minimum commitment.

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Frequently Asked Questions

How is CRO different from SEO?

SEO helps people find your website. CRO is about what happens once they arrive — making sure the site actually turns that visit into an enquiry, booking, or sale. The two work best together, but they solve different problems.

Do I need a big audience before CRO is worth doing?

Not necessarily. Even a modest amount of traffic can show clear patterns in how people behave on your site — where they drop off, what they ignore, what’s confusing them. Conversion Clarity is designed to work with the data you already have.

What will I actually get at the end of a Conversion Clarity review?

A clear, focused meeting talking through what the data shows, plus recommendations on what to fix first and why. You’ll leave with a practical list of priorities, not a generic audit template.

Will you make the changes for me?

Clarity provides analysis and recommendations — the report tells you exactly what to change and why. If you’re on one of our website maintenance plans, I can usually handle some of the smaller recommended changes directly, time allowing. For bigger work, or if you’re not on a plan, you’ll need a separate implementation resource — your own team, a developer, or we can talk about a follow-on project.

Clarity Partner includes three hours of implementation time each quarter, so priority fixes within that scope get made as part of the service, not just recommended. Anything beyond that follows the same options as above.

How long does a Conversion Clarity review take?

Around a month, start to finish — enough time to gather a meaningful amount of behavioural data before drawing conclusions, without dragging the process out.

What's the difference between Clarity and Clarity Partner?

Clarity is a one-off, fixed-scope review — a strong starting point if you’ve never had a CRO review before. Clarity Partner is an ongoing relationship for businesses that want to keep improving over multiple review cycles, tracking what’s working as changes are made.

Do you work with any type of website?

I work primarily with WordPress websites for small, purpose-led businesses. If you’re not on WordPress, get in touch and we can talk about whether it’s still a good fit.

My website was built with AI (Bubble, Lovable, or similar "vibecoded" tools) — can CRO still help?

Yes — in some ways it matters even more. AI-built sites are often quick to launch but can carry structural or usability issues that aren’t obvious until real visitors start using the site: confusing navigation, unclear calls to action, or content that reads well to you but doesn’t answer what a visitor actually needs. A Clarity review looks at how people are genuinely behaving on your site, regardless of how it was built, and flags what could be costing you conversions. [If it’s more of a foundational rebuild than a fix, I’ll tell you that honestly too.]

Definitely recommend it — especially if your website has been around for a few years. It’s helped me see where our gaps are.

– Britt, Manager, SENDIASS Gloucestershire

“Very useful for debunking my own prejudices and then using the actual CRO information to sharpen up the whole visitor experience and focus on the mobile user.”

– Nic, Founder and Creator, Spectacle of Light

“Really interesting to see how my customers use my site, and a great opportunity to fine tune.”

– Rob, Director, Scotford Sash