Google Business Profile is a free tool that offers many benefits to business owners. Still, it’s often underused or overlooked by businesses that don’t realise it exists! Here are 4 things you can do to level up your Google Business Profile:
1. Show off your stuff
You can share pictures of your products or services, team members, office decor, and resident pug—anything that can help customers get to know you and your business.
2. Spread the word
The Google Business Profile posting feature is similar to how other social media channels work, with space for text, images and links, so you can share announcements, special offers or anything useful or interesting to your customers.
3. Chat with your customers
Via its phone, contact info, and messenger functionality, customers can reach out to you quickly and directly and even book appointments!
4. See what people think
You can gain reviews and respond to them directly from your Google Business Profile. That social proof that you are worthy of those stars is so necessary in this day and age to get customers to know, like, and trust you. If you aren’t trying to obtain those good reviews, but your competitors are, it’s a big problem for your business. It is pretty simple to send your customers your Google Profile Review link.
Optimise your Google Business Profile in just 4 steps
Your free Google Business Profile provides an accessible and effective way to help customers find what they need locally in a crowded online landscape. If you aren’t on there, your business will likely miss out.
We include Google Business Profile support in all our Website Design and Website Support services to ensure our clients can take advantage of this essential local search tool. Get in touch today to get a website quote.