How to use AI to create website content

Creating website content can be challenging… to say the least.

It’s the most critical part of any website – the essence of your business captured on a page, wrapped in (hopefully) a stunning design that represents your brand to the core. However, crafting this content often becomes the biggest obstacle or delay in any website project. As the saying goes, content is king.

But you don’t have to go it alone; AI can help! This post will show you how to let (and trust) AI do the hard work so you focus on the fun stuff like watching your site take shape.

Here’s why you should let AI help with content:

• Save time: AI can generate content faster than you can say “all hail our robot overlords”
• Boost your SEO: AI can help you to integrate keywords to help Google direct readers toward your content.
• Maintain consistency: Your content can reflect the same friendly and helpful tone, page after page.

Getting started with AI content creation

Step 1: Get inspired with AI-powered research

Before you start typing, it helps to know what you’re aiming for. AI tools can handle some of the research for you:

• Discover trending topics: Tools like BuzzSumo and Answer the Public are excellent for identifying popular discussions.
• Identify the right keywords: Use tools like Ahrefs and Semrush to pinpoint the keywords you need to reach your audience and outperform competitors.

Step 2: Generate ideas with support from AI

AI tools like ChatGPT or Jasper offer endless suggestions. Just tell them what you’re after and watch them get to work:

• Brainstorm blog topics: Need five new blog ideas? Just ask AI
• Get creative: AI can suggest catchy titles or perspectives you might not have considered.

Step 3: Let AI help you write and polish your work

AI can help you write informative and engaging content and move through to completion at speed:

• Draft content: With tools like Jasper and ChatGPT, you can create a solid draft quickly. Just provide a brief and let them handle it.
• Polish and perfect: After the draft is ready, use Grammarly and Hemingway to enhance grammar, tone, and readability. This ensures polished content, ready for readers.

Step 4: Personalise for your audience

AI can even help tailor your content for your audience:

• Match the tone: With tools like ChatGPT or Jasper, set the right vibe for your content. AI can adapt to your audience’s preferences, whether formal, friendly, or fun. And it’s getting better at this, all the time.
• Get audience insights: Use AI-driven tools like HubSpot to identify which topics and styles resonate most with your audience, refining your content as you create it.

What about my brand’s unique voice?

To effectively use AI-generated content, review and provide feedback on its output. Treat AI like a ghostwriter—it’s essential to communicate your preferred style.

Always edit the output to match your brand’s language. Consider training AI with your content for better alignment and involve your team in refining the material. Don’t forget to regularly assess and adjust to maintain consistency and authenticity.

Did I use AI to help write this post?

Hell yes! Did I change it a lot? Also… HELL YES! Did I get frustrated while writing? Well… sure, but not as much as I would have without AI.

What could have taken me several days – some stress, tears, writer’s block, imposter syndrome – was reduced to a few hours of somewhat less of each (in fact zero tears were shed).

For experts using AI tools, the time and hassle could be shortened even more.

Ready to team up with AI?

We know that content creation can be overwhelming, but AI can help ease the load. From the initial research through to final polishing your work.

This allows you to focus on the overall vision for your website and business online. By integrating AI, content creation becomes faster, more well rounded and most importantly, more enjoyable. Give it a try and see!

And hey, AI can even come up with a good joke or two – here’s one from ChatGPT:

Why did the AI go broke?

…Because it lost its cache!

(Picture web designers rolling around on the floor in hysterics – we do love a good cache joke! 🤓)