2024 Website Trends

This year has been dynamic for website design, with several trends emerging and shaping how we experience the online world. Are you curious about what the future holds? Let us give you a sneak peek into what we should watch in 2024!

1. Embrace minimalism

Websites are getting rid of clutter and adopting a clean, minimalist aesthetic. This means a lot of white space, simple colour palettes, and uncluttered layouts. This focus on clarity and ease of navigation creates a more user-friendly and visually appealing experience.

2. Consider dark mode

A dark mode option lets website visitors switch to a darker interface, typically with black or grey backgrounds and lighter text. This feature can be helpful for users in low-light environments, and it can also add a touch of elegance to a website’s design. Additionally, dark websites consume less energy than light ones.

3. Organic shapes

Organic shapes are becoming increasingly popular in web design. Curves, waves, and natural forms can be in everything from website backgrounds and icons to buttons and typography.

4. Look at micro-interactions

Small, subtle animations and interactions add a touch of delight to websites. Hover effects, parallax scrolling, and subtle loading animations can enhance user experience and make a website more dynamic and engaging.

5. Content reigns king

2023 has prioritised high-quality content that is valuable, informative and engaging for the target audience. In 2024, search engine optimisation will no longer be about single website pages but more about your holistic ‘digital footprint’.

6. Skeuomorphism

In a world saturated with digital screens, web design finds refuge in interface design that mimics real-world objects. This deliberate echo of pre-digital things, like switches and knobs, isn’t mere nostalgia; it’s a yearning for tangible connection. Users starved for physicality find comfort and intuitiveness in familiar forms.

7. AI-powered personalisation

AI-powered personalisation is a new technology implemented in website design. It enables websites to learn about the preferences of individual users and personalise the content and experience accordingly. This can involve showing different product recommendations, suggesting relevant blog posts, or customising the website’s layout based on the user’s device. Although this technology is still in its early stages, it has the potential to revolutionise the way we interact with websites.

These are just some of the changes that have been shaping the online landscape during 2023. With the continued evolution of technology, we can look forward to even more innovative and exciting trends emerging in the future.